1. Marketing Ideas For Small Business - Who, What Why, How, Where And When
Rudyard Kipling's six honest serving men are great guides through the marketing minefield. Who are you going to sell to? What is your ideal client like? What do they need? Why do they need it? When? How will you provide it and where? Narrow each of these answers down and focus on where your ideal customers hang out. Now you have a clear idea where you should put your marketing messages and how to communicate it most effectively.