Before losing hope with the current state of your business, you might want to consider a few important details to increase its profits and growth. With many businesses slashing their prices and are downsizing, you can do the opposite by looking for better ways to save your business.With a few tweaks here and there, you will be able to gain maximum profit from every sale you make. These steps are easy to implement and will most likely improve the profit management of your business.
The first step that you will have to do is to identify key profit generators and the factors that lower its maximum output. For every business that is not doing well, there is a possibility that a certain channel from its sales has a potential to profit more than its current gains. The opposite can be applied to big and well established companies as well where it is possible to have a non-profitable sales channel. The idea here is that, the profitable channels can be overshadowed by the non profitable ones. The profits are drained away by the losses of the bad channels. With this, what you will have to do is to make an assessment of all of your sales channels and transactions. Calculate the revenues of each including the overhead and indirect costs of making a sale. Carefully study the data and compare values. With this step, you will be able to identify the profit generators and the channels that are draining the total revenue.
Once you have identified your key profit generators, you will have to take actions to protect it. However, one must be very careful in thinking that cost cutting too much might be a good thing to do to preserve the good ones and that cutting expenditures in every departments could raise the profit. There is always a possibility of crippling a department when this is done which is bad and won't do any good in preserving your profit generators. The best thing to do is to do it slowly and effectively and not to cost cut deeply. Although removing your weaknesses in the earliest possible time is good, it is better to focus on how to improve the strengths first and stabilize it before hacking out the drains.
The next thing you will have to consider is how to get more valuable customers that will help promote your products. Focus your business plans in targeting high-potential customers and ignore those that will require you to overhaul your cultural practices. Sales team should learn how to distinguish the best target customers and to be able to eliminate the channels that are not faring well.
These are only a few of the things that you can do to increase the revenue of your business. You can always seek professional help if you think that you are not confident enough to make a decision.