Thursday, January 19, 2012

5 Success Tips When Opening a New Salon


Opening a Beauty Salon can be exciting and also a lot of hard work. Whether you are opening a Salon because it is your passion or looking at it as a profitable business venture you will want it to be successful. There are a lot of things that need to be thought about and planned. Here are 5 tips to get you started on the path to a successful Salon!

1. Location 
This is critical to the success of your business. If you do not have a long list of loyal clientele you will depend highly on foot traffic. Having your salon in a busy location will promote this. Research and analyze the location of your business. You will also want a location that is easily accessible from all parts of town.

2. Staff 
You will want to take your time in this department. You can post positions on jobsites to help you find the staff you will need. Spend time interviewing each person. If you do not plan on managing the salon yourself you will need to hire a salon manager. Salon managers will need to know about booking clients, reception area coverage, and banking procedures. Some other staff that you will need include stylists, shampoo technicians, and receptionists. Make sure anyone that you hire is well trained and qualified. Your staff is a reflection of you and you want your salon to offer the best services.

3. Equipment and Supplies 
A salon needs equipment and supplies for business. You can discuss your salon needs with a reputable salon supplier if you are unsure of the type of supplies you need to have. Develop a list of initial salon equipment and supplies that you will need. Some items that you should include are styling chairs, shampoo units, dryers, styling stations, and trolleys for your stylists. If you decide to sell beauty products you will also need to buy inventory and display shelving for the products. When buying inventory choose wisely. You do not want to over order. Checking to see what other competitors are selling will help you make the right choices. If you are providing your stylists with their equipment you will also need to buy scissors, combs, razors, clippers, etc.

4. Clean and Relaxing Atmosphere 
Have your d├ęcor be something that is gender friendly and inviting to your clients. Have it be pleasing to you as well since you will be spending a lot of your time there. As an owner you want clients to come to your salon and feel welcomed and relaxed. Do not have you lobby be an afterthought. It is the first thing that your clients will see. Salons thrive on an environment that is clean. Cleanliness is very important to your customers. You want them to feel relaxed and safe while they are receiving services.

5. Keep your clients satisfied 
Do not underestimate the power of word-of-mouth. A satisfied client will tell everyone they know about the great service that your salon provided. The client plus their friends, family, and coworkers will become regulars for your business.

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