Being in business is a dream for many people but many people don't really grasp the full idea of what it means to be in business, to accomplish all of the goals that one has set as a small business owner. Let's not beat around the bush, I like to come directly to the point. Being in business means that you are prepared to engage in work and being a success as a small business owner means that you are willing to go the extra mile and engage in very hard work.
Are you surprised? I hope not because if you are you are floating down the river of denial. There is no magic formula for success, no list of all the people ready, willing and able to purchase your products or services right now and there is no brew, potion or lotion that will make your job easier or more successful...unless, of course, your magic formula is hard work.
This is not to say that you won't get lucky from time to time. Probability theory makes the absolute positive prediction that no matter how unlikely an occurrence, if something is possible it is going to happen. So you find yourself in the right place at the right time and before you begin talking to your customer you made a sale. If you write this off to luck, however, you are absolutely wrong. It is a combination of preparation and probability conjoining at absolutely the right moment. Without preparation and hard work, the opportunity that presented itself is likely to pass you by.
I like to compare this to a game of Texas Hold'em poker. Preparation is clearly an important aspect of the game. Knowing your risk assessment strategies, being able to read the aggression of your opponent and acting correctly does not guarantee that you will win a hand. Even if you have the best hand, if your opponent has only one card that will win the hand, that the odds are 99:1 against getting that card, the possibility that the one card will hit is there and it will happen from time to time. Not lucky or unlucky, just reality.
Preparation is connected with the idea that practice leads to preparation which, in turn, leads to awareness which, then, leads to taking full advantage of the opportunity as it presents itself to you. A violin teacher of mine drilled into my head that practice makes you better at everything, especially playing the violin. I hated playing scales but I did what I was told and, to my surprise, I became a passible violinist. In my own life I have applied this idea to everything I do. Practice is the hard work of preparation for life presenting itself. Practice is the magic formula of success, period.