Below are five ways press releases can help your small business:
1. Increase website traffic
If you want to improve your page rank and get on the first page of Google, you should include a news release strategy into your marketing plan. Because they are filled with new and relevant content, Google pays special attention to press releases. They also give you quality, relevant back-links because they are often picked up by a large number of news sites which are essential to improving your search engine reputation and driving significant traffic to your site.
2. Enhance credibility
A well-written release increases your exposure to your target market while positioning you as an expert in your field. Both of these points are important to building credibility and enticing your audience to act.
3. Add to marketing materials
A press release makes an excellent addition to the informational materials you send out to prospects. Create a press section on your website for easy download or develop a media kit for interested parties to read.
4. Get positive publicity
A press release with a news worthy angle has the potential to get you and your business inexpensive publicity and advertising. A news worthy press release could include anything interesting that is happening with your company, whether it's a new product, a new service, contests or promotions.
5. Appear larger than you really are
A well written press release has the ability to make your business appear larger than it is and more established than it may be. This, in turn, can help secure funding, partnerships and attract new customers.