Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren't taking the time to think about its growth and how you want to market your business.The one thing in your business you need to have a handle on, and be in control of, is the marketing. You don't necessarily have to do all of the marketing yourself, but ultimately its success or failure will come back to you.If you are spending all your time in the business on a day-to-day basis, you don't have enough time to work on the marketing of your business.
No matter what business you are in, you are really in the business of marketing that business.
One of the best tips I have ever heard about this is that you need to do at least one thing every day to market or grow your business. That seems like a simple tip and something that we can all do. And it is, if you don't get caught up in the day-to-day stuff and not get to it or forget to do one small thing to market your business.
For example, you spend 8-10 hours handling a major issue in the company, you are totally drained and just want to go home, have some dinner, and enjoy a couple minutes of quiet time before you go to bed. If you are aware of the importance marketing holds in your business, you will take the time to do one thing before you leave for the day that has the potential to get you a new client. It might be something as simple as sending a newspaper article with a small sticky note on it to a prospect, or it could be something more complicated like writing a good article for better exposure, but if you take the time to do it, you won't ever feel like your business is drying up because you will always have business coming in.
If you decide you are too tired and skip this one small thing, go home and ignore it, which is the easy thing to do, it will get skipped more times than you do it, and eventually you will find that you are not doing it at all. Your business will eventually suffer and all it would have taken is a little more of your time to make it successful.