Sunday, April 15, 2012

18 Essential Tools For Marketing Your Small Business


Growing and maintaining a small business is not easy. It takes stamina, patience and perseverance to keep the doors open every day. It also takes money and marketing to succeed at getting your message to the right prospects. Small business owners need to pay close attention to the message they convey and how it is perceived by their target audience in order to their promotional budget.

Knowing what works and what doesn't in the arena of promotional advertising and marketing is one of the most common problems business owners face. When you are working with limited resources it is extremely difficult to apportion time and money to every new idea that comes around. This is one reason why Internet marketing has still eluded a lot of local companies. They often don't know what to do and where to best allocate resources.
Trying to keep up with the various trends that seem to pop up on a regular basis takes a lot of work and no small business owner has the time keep up when they must also wear 100 other hats in their industry. What I found is that the basic principles of marketing still holds true even in the digital age regardless of the type of product or service being offered there are still fundamental applications that fit even the most cutting-edge marketing model. I have distilled the processes down to a basic set of tools that any business owner can use to succeed at generating leads.
There are marketing 18 tools that are vital to the health and growth of a small business in today's competitive world. There is no doubt that technology has made life easier for small business operation but it is also made it more frustrating. But the essence of marketing is still finding and influencing the people who have a need for what you are selling. You can use any of these 18 tools in a variety of configurations based on your budget or unique requirements.
1. A Company Website 
2. A Separate Blog 
3. Affiliate Or Referral Program 
4. Customer Retention Program 
5. Direct Mail 
6. E-Mail Marketing 
7. Google Maps 
8. Internet Advertising 
9. Monthly Articles 
10. Monthly Newsletters 
11. Online Videos Channel 
12. Podcast Channel 
13. Print Ads 
14. Radio and Television Advertising 
15. Regular Press Releases 
16. Search Engine Marketing 
17. Social Media Interaction 
18. Telemarketing

These tools offer your business a fighting chance at staying ahead of the competition and can also dramatically improve your bottom line. I wouldn't necessarily stress one particular tool over another because they all have their pluses and minuses when it comes to effectiveness based on particular markets. It isn't necessary to utilize all the tools every month; that may be impractical for many small businesses.

2 comments:

  1. Very detailed yet concise blog. Good work!

    ReplyDelete
  2. WELL THIS IS REALLY A GREAT METHOD FOR THE ADVERTISING THE BUSINESS..ACCORDING TO ME ALWAYS USED CHEAP ADVERTISING METHOD FOR PER MOTION cheap advertising advice

    ReplyDelete