Sunday, May 6, 2012

What Do Your Clients Want?

When was the last time you took the time to find out what your clients want? Perhaps you talked to them directly, maybe you did a survey or held a focus group. Or have you?
Knowing your clients and what they want is an essential part of being in business. You want to be at the stage where people look at your website and follow you on social media, and ultimately they feel like you are talking directly to them.

To do this, you need to know their pain and their problems and how you can help them to solve these problems. But you've got to speak their language, and provide what they want rather than what you think they need. Otherwise, you'll just have an expensive hobby!
If you haven't done your research for a while, what needs to have happen?
Well a great place to start is by completing a short survey. There are plenty of tools out there to allow you to do this electronically or perhaps you want to pick up the phone and speak to people. Here are some tips to develop your questionnaire.
1. Give people an incentive to complete the questionnaire - you could give away some of your time, a prize draw of one of your products or something else your audience will benefit from. Tell them this in a short summary before you start the questions.
2. Ask a mixture of different types of questions. Get quantitative results by asking questions that require your respondents to tick boxes, as this will give you statistics and numbers (just don't provide too many options). Also get qualitative results by asking for their comments using an open question. This will give you a real insight into your clients thoughts, language and problems.
3. Make it easy for people to complete. Tell them how long it will take them to complete and why they should do it.
4. Test your survey with a friend or a colleague to make sure that the questionnaire works, that the questions are logical, and make sure you proof read it too.
5. Give people a chance to add other comments through using the 'other' button. Comments here are invaluable as you can find out what people think.
6. Ask people to share your survey so you can get decent data. Send it out to your list, share on social media and ask others to do the same.
7. Do something with your research. Produce a summary for respondents, blog about the results and ultimately make sure you act on the information!

1 comment: